Positioning a new global company

In 2015 during my stint as a Copywriter at an Antwerp marketing and communications agency, I positioned a new global company. WeEn, a joint venture between NXP Semiconductors and Beijing-based JAC Capital, was to bridge the gap between the Asian and European bipolar semiconductor markets.

My task: put WeEn in a position to gain substantial market share in its early years.

I produced comprehensive positioning that informed people across WeEn, from C-level executives to marketing managers, of it’s position in the market, helping to align strategic and operational activities at all levels.

Process and outcomes

The agency, with over 25 years experience positioning products, had an excellent process for positioning products. So my own workflow followed this methodology closely, resulting in a strategic positioning document with the following strucutre and content:

Today, three years after crafting WeEn’s positioning, you can still find the positioning statement front and center:

WeEn: crafting the future of bipolar power.


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